Brent Barootes
President
Partnership Group – Sponsorship Specialists™
Brent has been engaged in sponsorship with corporations, SME, government, municipalities, charities, non-profits, parks and recreation, cultural and sport organizations as well as building and property namings since the late 80s.
Brent has worked directly and indirectly with many Canadian charities, non-profits, member associations as well as major corporations to develop, design and build effective and efficient sponsorship programs that deliver results through effective communication for both partners.
In 2001, Brent created the Partnership Group – Sponsorship Specialists™, a national sponsorship consulting firm. He leads his team of six seasoned professional consultants and eight support staff who provide sponsorship valuations and audits, inventory/benefit development, package development, prospect development and mentoring of staff and volunteers for both corporations engaging in sponsorship as well as properties or organizations who sell sponsorships.
Brent has been delivering keynote addresses and workshops for over a decade based on his extensive knowledge and proficiency on sponsorship and effective communication requirements associated to sponsorship. His direct experience and team experience through the Partnership Group – Sponsorship Specialists™ includes mentoring and development of organizations such as World Vision Canada, Calgary Flames Hockey Club, EnCana Corporation, geoLOGIC Systems Inc, AMEX, Toshiba Canada, The City of Toronto – Office of Partnerships, CARE Canada, Canadian Red Cross, Federation of Canadian Municipalities, City of Edmonton, Grant MacEwan University, Saskatchewan Roughrider Football Club, Ottawa Senators Hockey Club, Credit Unions of Saskatchewan, Honda Edmonton Indy, City of Toronto – Office of the Environment, Saskatchewan Soccer Association, Youth Emergency Shelter Society, MS Society of Canada, City of Kelowna, Vertigo Theatre, and many others.
Workshop: Activating Sponsorships - The Who and Why