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 CURRENTS 2012 :: June 10-12, 2012

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*As of May 28, 2012 (program subject to change)

Friday, June 8, 2012

8 a.m. - 3 p.m. CPRS Board meeting

Saturday, June 9, 2012

1 p.m. - 3 p.m.  Seaside & City Cycling Loop
4:30 p.m. - 6:30 p.m.  Photowalk
8 a.m. - 4 p.m.  Presidents' Council meeting

Sunday, June 10, 2012

8 a.m. Registration Desk opens
8 a.m. - 10 a.m.

National Council on Education meeting

10:15 a.m. - 11:30 a.m. CPRS Education Poster Session
11 a.m. Exhibit Area opens
11:45 a.m. - 12:30 p.m. Lunch
12:30 p.m. - 1 p.m. Opening Ceremonies
1 p.m. - 2 p.m. College of Fellows Keynote:

Transformation in the media industry – impacts on the PR industry
  

Wayne Parrish, Chief Operating Officer, Postmedia Network Inc.

 
Sponsored by Infomart, a division of Postmedia Network Inc.
2 p.m. - 3 p.m. Educators' Roundtable 
  Workshop #1
Reach for higher ground!

Target Audience: Senior
Carleen Carroll, APR, Director of Strategic Communications, Halton Region

  Workshop #2
Grader Training: CPRS Needs You!

Target Audience: Senior
Kathy Malley, APR, Vice-President, Malley Industries Ltd.

  Workshop #3
Barcelona: Turning Principles into Results


Target Audience: All
Pierre Gince, APR, President, DIRECTION Strategic Communications
  Workshop #4
Marketing with Video


Target Audience: All
Cody Graham, Director, MediaOne Multimedia
  Workshop #5
Global trends in PR: Canada's chance to lead?


Target Audience: All
Daniel Tisch
CEO, Argyle Communications
Chair, Global Alliance for Public Relations and Communication Management
3 p.m. - 5 p.m. Annual General Meeting
6 p.m. - 6:30 p.m. Sunday Evening Event:
Facilitating Stories by First Nations Communities

Phil Saunders, Principal, Narrative Devices Communications
6:30 - 8:30 p.m. Visit to the Royal BC Museum

Monday, June 11, 2012

6:15 a.m. Guided run/walk with Frontrunners
7 a.m. Registration Desk opens
7:15 - 8:15 a.m. Breakfast
8 a.m. Exhibit Area opens
8:30 - 8:45 a.m. Opening Remarks
8:45 -
10:15 a.m.
Breakfast Keynote:

Answer the damn question!
...the tussle for truth, perspective and credibility in journalism



Target Audience: All 
Anna Maria Tremonti
Host, CBC Radio's The Current
10:15 - 10:45 a.m. Exhibits / Health Break
10:45 a.m. - 12:15 p.m. Workshop #1
Crisis Communications:  Then and Now


Target Audience: All 
Linda Bilben, Partner, Creative Director, Reputations

Stream: Ethics / Crisis Communication 
  Workshop #2
Why We Have 2 Ears and 1 Mouth

Target Audience: All
Eli Singer, Founder and President, Entrinsic 
Sheldon Levine, Community Manager, Sysomos

Stream: Social Media
  Workshop #3
How Do You Rank Your Skills in Sustainable Development and CSR Communications?


Target Audience: Mid to Senior
Solange Tremblay, ARP, President, SUSTAINABILITY|COMMUNICATION Group

Stream: Trends/Currents in Communication
  Workshop #4
Stayin' Alive:  Engaging Employees 

Target Audience: Mid to Senior
Brenda Sweeney, APR, Partner, Kennedy Jones & Sweeney Inc.

Stream: Internal Communications
12:15 - 1:15 p.m. Lunch
1:15 - 2:15 p.m. Keynote:
Doubt

Target Audience: All
Rob Guénette
CEO, TAXI
2:15 - 2:45 p.m. Exhibits / Health Break
2:45 - 4:15 p.m. Workshop #1
From Crisis Communications to Deliberate Planning
 

Target Audience: Mid to Senior
Major Brian Martin, Senior Public Affairs Officer, Canadian Forces- National Defence Public Affairs Office Pacific Region

Stream: Ethics / Crisis Communication  

Workshop #2 
Say What? An Interactive Panel on Decoding Gen Y

Target Audience: All
Jeremy Berry, APR, Associate Professor, Mount Royal University
Julie Geller, Director, Social Media, Cision Canada
Derek Lothian, Manager, National Communications, Canadian Manufacturers & Exporters

Stream: Social Media
  Workshop #3
Activating Sponsorships - The Who & Why

Target Audience: All
Brent Barootes, President, Partnership Group - Sponsorship Specialists

Stream: Trends/Currents in Communication
  Workshop #4
The Art of Media:  Generating News Coverage


Target Audience: Mid to Senior
William Carney, Consultant and author, In the News: The Practice of Media Relations in Canada
Mark Hunter LaVigne APR, FCPRS, President, Hunter LaVigne Communications Inc. 
6 - 8:30 p.m. Monday Evening Event:
Visit to Butchart Gardens
and tour of Church & State Wines
Sponsored by Marketwire

Tuesday, June 12, 2012

6:15 a.m. Guided run/walk with Frontrunners
7:15 – 8:15 a.m. Breakfast
8 a.m. Exhibit Area opens
8:30 - 8:45 a.m. Opening Remarks
8:45 - 9:45 a.m.
Breakfast Keynote:
Silken Laumann
Olympian, Inspirational Speaker and Author

9:45 - 10:15 a.m. Exhibits / Health Break
10:15 - 11:45 a.m. Workshop #1
How to Overcome the Disclosure Dilemma


Target Audience: Senior


Panel moderator: 
Heather Pullen, APR, Manager, Public Relations & Communications, Hamilton Health Sciences
Panel members: 
Terence Flynn, PhD, APR, FCPRS, Assistant Professor, Communications Management, McMaster University
Josh Greenberg, PhD, Associate Professor, School of Journalism and Communication, Carleton University
Jeff Vallentin, APR, Vice President of Communications and Stakeholder Relations, Hamilton Health Sciences

Stream: Ethics / Crisis Communication 
  Workshop #2
Stories from the Trenches

Target Audience: All
Terry Rachwalski, President, Tartan Group Amplified Services

Stream: Social Media
  Workshop #3
Building Reputation Through Thought Leadership


Target Audience: Mid to Senior
Michael Davis, Partner & Director of Operations, Reputations

Stream: Trends/Currents in Communication
  Workshop #4
Marking a Milestone:  Celebrating 75 Years of Great Canadian Books

Target Audience: Mid to Senior
Joanne Larocque-Poirier, Head, Endowments and Prizes, Canada Council for the Arts

Stream: Internal Communications
11:45 a.m. - 12:45 p.m. Lunch
12:45 - 1:45 p.m. Diana & Charles Tisdall Lecture

Financial sector communications in an uncertain economic environment

Target Audience: All
Lindsay Gordon, President & CEO, HSBC Bank Canada

Educational Grant from the Communications & Public Relations Foundation
1:45 - 2:45 p.m. Plenary: PR Expanded


Target Audience: All
Deirdre Breakenridge, Chief Executive Officer, Pure Performance Communications
2:45 - 3:15 p.m. Exhibits / Health Break
3:15 - 4:45 p.m. Workshop #1
MRP: Canada's PR Measurement Standard

Target Audience: All
Rachel Douglas, Manager, Brand PR, Kellogg Canada
  Workshop #2:
Signs of Success: Charting the Course for a better tomorrow
Ginny Jones, APR President, Acuity Options
  Workshop #3
Communicating to a Brave, New, Fragmented World


Target Audience: Mid to Senior

Panel Moderator:
Joshua Guilar, Professor, School of Communication and Culture, Royal Roads University
Panel members:
Robyn Quinn, APR, Communications Manager, Seeker Solutions
Lisa Read, IT Instructor, Mount Prevost Middle School
Phil Saunders, Principal, Narrative Devices Communications
Jennifer Walinga, Performance Consultant, Integrated Focus Consulting

Stream: Trends/Currents in Communication
  Workshop #4
Managing Culture Shift - @HaltonParents

Target Audience: All
Andrea Montgomery, Communications Specialist, Halton Region

Stream: Social Media
6 - 6:30 p.m. Champagne Reception
sponsored by NATIONAL Public Relations 
 
6:30 p.m. -- Awards Gala and Dinner
sponsored by CNW Group
 
= sessions marked with the APR logo are recommended for current or future APR candidates.
Accreditation Maintenance Units:
The following conference events are worth accreditation maintenance units:
Full Conference Registration 2.5 units
1 day Conference 1.0 unit
½ day Conference 0.5 unit
Original presentations or speeches, including panelists 0.5 unit
National CPRS awards related to excellence in PR practice, research or teaching 2.5 units