*As of May 15, 2012 (program subject to change)

Friday, June 8, 2012 8 a.m. - 3 p.m. CPRS Board meeting Saturday, June 9, 2012 8 a.m. - 5 p.m.  Presidents' Council meeting Sunday, June 10, 2012 8 a.m. Registration Desk opens 8 a.m. - 10:00 a.m. National Council on Education meeting National Council on Accreditation meeting 10:15 a.m. - 11:30 a.m. CPRS Education Poster Session 11 a.m. Exhibit Area opens 11:45 a.m. - 12:30 p.m. Lunch 12:30 p.m. - 1 p.m. Opening Ceremonies 1 p.m. - 2 p.m. College of Fellows Keynote: Transformation in the media industry – impacts on the PR industry    Wayne Parrish, Chief Operating Officer, Postmedia Network Inc.   Sponsored by Infomart, a division of Postmedia Network Inc. 2 p.m. - 3 p.m. Educators' Roundtable    Workshop #1 Reach for higher ground! Target Audience: Senior Carleen Carroll, APR, Director of Strategic Communications, Halton Region   Workshop #2 Grader Training: CPRS Needs You! Target Audience: Senior Kathy Malley, APR, Vice-President, Malley Industries Ltd.   Workshop #3 Barcelona: Turning Principles into Results Target Audience: All Pierre Gince, APR, President, DIRECTION Strategic Communications   Workshop #4 Marketing with Video Target Audience: All Cody Graham, Director, MediaOne Multimedia   Workshop #5 Global trends in PR: Canada's chance to lead? Target Audience: All Daniel Tisch CEO, Argyle Communications Chair, Global Alliance for Public Relations and Communication Management 3 p.m. - 5 p.m. Annual General Meeting 6 p.m. - 6:30 p.m. Facilitating Stories by First Nations Communities Phil Saunders, Principal, Narrative Devices Communications 6:30 - 8:30 p.m. Evening at the Royal BC Museum Monday, June 11, 2012 7 a.m. Registration Desk opens 7:15 - 8:15 a.m. Breakfast 8 a.m. Exhibit Area opens 8:30 - 8:45 a.m. Opening Remarks 8:45 - 10:15 a.m. Breakfast Keynote: Answer the damn question! ...the tussle for truth, perspective and credibility in journalism Target Audience: All  Anna Maria Tremonti Host, CBC Radio's The Current 10:15 - 10:45 a.m. Exhibits / Health Break 10:45 a.m. - 12:15 p.m. Workshop #1 Crisis Communications:  Then and Now Target Audience: All  Linda Bilben, Partner, Creative Director, Reputations Stream: Ethics / Crisis Communication    Workshop #2 Why We Have 2 Ears and 1 Mouth Target Audience: All Eli Singer, Founder and President, Entrinsic  Sheldon Levine, Community Manager, Sysomos Stream: Social Media   Workshop #3 How Do You Rank Your Skills in Sustainable Development and CSR Communications? Target Audience: Mid to Senior Solange Tremblay, ARP, President, SUSTAINABILITY|COMMUNICATION Group Stream: Trends/Currents in Communication   Workshop #4 Stayin' Alive:  Engaging Employees  Target Audience: Mid to Senior Brenda Sweeney, APR, Partner, Kennedy Jones & Sweeney Inc. Stream: Internal Communications 12:15 - 1:15 p.m. Lunch 1:15 - 2:15 p.m. Plenary: Doubt Target Audience: All Rob Guénette CEO, TAXI 2:15 - 2:45 p.m. Exhibits / Health Break 2:45 - 4:15 p.m. Workshop #1 From Crisis Communications to Deliberate Planning   Target Audience: Mid to Senior Major Brian Martin, Senior Public Affairs Officer, Canadian Forces- National Defence Public Affairs Office Pacific Region Stream: Ethics / Crisis Communication   Workshop #2  Say What? An Interactive Panel on Decoding Gen Y Target Audience: All Jeremy Berry, APR, Associate Professor, Mount Royal University Julie Geller, Director, Social Media, Cision Canada Derek Lothian, Manager, National Communications, Canadian Manufacturers & Exporters Stream: Social Media   Workshop #3 Activating Sponsorships - The Who & Why Target Audience: All Brent Barootes, President, Partnership Group - Sponsorship Specialists Stream: Trends/Currents in Communication   Workshop #4 The Art of Media:  Generating News Coverage Target Audience: Mid to Senior William Carney, Consultant and author, In the News: The Practice of Media Relations in Canada Mark Hunter LaVigne APR, FCPRS, President, Hunter LaVigne Communications Inc.  6 - 8:30 p.m. Visit to Butchart Gardens and tour of Church & State Wines Sponsored by Marketwire/Sysomos Tuesday, June 12, 2012 7:15 – 8:15 a.m. Breakfast 8 a.m. Exhibit Area opens 8:30 - 8:45 a.m. Opening Remarks 8:45 - 9:45 a.m. Breakfast Keynote   9:45 - 10:15 a.m. Exhibits / Health Break 10:15 - 11:45 a.m. Workshop #1 How to Overcome the Disclosure Dilemma Target Audience: Senior Panel moderator:  Heather Pullen, APR, Manager, Public Relations & Communications, Hamilton Health Sciences Panel members:  Terence Flynn, PhD, APR, FCPRS, Assistant Professor, Communications Management, McMaster University Josh Greenberg, PhD, Associate Professor, School of Journalism and Communication, Carleton University Jeff Vallentin, APR, Vice President of Communications and Stakeholder Relations, Hamilton Health Sciences Stream: Ethics / Crisis Communication    Workshop #2 Stories from the Trenches Target Audience: All Terry Rachwalski, President, Tartan Group Amplified Services Stream: Social Media   Workshop #3 Building Reputation Through Thought Leadership Target Audience: Mid to Senior Michael Davis, Partner & Director of Operations, Reputations Stream: Trends/Currents in Communication   Workshop #4 Marking a Milestone:  Celebrating 75 Years of Great Canadian Books Target Audience: Mid to Senior Joanne Larocque-Poirier, Head, Endowments and Prizes, Canada Council for the Arts Stream: Internal Communications 11:45 a.m. - 12:45 p.m. Lunch 12:45 - 1:45 p.m. Diana & Charles Tisdall Lecture Financial sector communications in an uncertain economic environment Target Audience: All Lindsay Gordon, President & CEO, HSBC Bank Canada Educational Grant from the Communications & Public Relations Foundation 1:45 - 2:45 p.m. Plenary: PR Expanded Target Audience: All Deirdre Breakenridge, Chief Executive Officer, Pure Performance Communications 2:45 - 3:15 p.m. Exhibits / Health Break 3:15 - 4:45 p.m. Workshop #1 MRP: Canada's PR Measurement Standard Target Audience: All Rachel Douglas, Manager, Brand PR, Kellogg Canada   Workshop #2: Signs of Success: Charting the Course for a better tomorrow Ginny Jones, APR President, Acuity Options   Workshop #3 Communicating to a Brave, New, Fragmented World Target Audience: Mid to Senior Panel Moderator: Joshua Guilar, Professor, School of Communication and Culture, Royal Roads University Panel members: Robyn Quinn, APR, Communications Manager, Seeker Solutions Lisa Read, IT Instructor, Mount Prevost Middle School Phil Saunders, Principal, Narrative Devices Communications Jennifer Walinga, Performance Consultant, Integrated Focus Consulting Stream: Trends/Currents in Communication   Workshop #4 Managing Culture Shift - @HaltonParents Target Audience: All Andrea Montgomery, Communications Specialist, Halton Region Stream: Social Media 6 - 6:30 p.m. Champagne Reception sponsored by NATIONAL Public Relations    6:30 p.m. -- Awards Gala and Dinner sponsored by CNW Group

= sessions marked with the APR logo are recommended for current or future APR candidates.

Accreditation Maintenance Units:
The following conference events are worth accreditation maintenance units:
Full Conference Registration	2.5 units
1 day Conference	1.0 unit
½ day Conference	0.5 unit
Original presentations or speeches, including panelists	0.5 unit
National CPRS awards related to excellence in PR practice, research or teaching	2.5 units