Language Selection English :: French
 CURRENTS 2012 :: June 10-12, 2012

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Deirdre Breakenridge
CEO, Pure Performance Communications

Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Deirdre has counseled senior level executives at companies including Empire Today, Hershey’s, JVC, Kraft, the Public Relations Society of America (PRSA) and the World Bank.

Deirdre is the author of four Financial Times books. Her most recent book, "Putting the Public Back in Public Relations," co-authored by Brian Solis and published in March 2009, is available in major bookstores and online. She has also authored: "PR 2.0, New Media, New Tools, New Audiences," "The New PR Toolkit" and "Cyberbranding: Brand Building in the Digital Economy." Here most recent book, "Social Media and Public Relations: Eight New Practices for the PR Professional" will be published by FT Press, a Pearson company in February 2012.

Deirdre speaks nationally and internationally on the topics of PR, marketing and social media communications. In 2011, she was a keynote speaker at the RIT Social Media and Communications Symposium, delivered the keynote address for the Maine Public Relations Counsel (MPRC), and presented the keynote at Visa Championships / USA Gymnastics Conference. Deirdre has also presented at BlogWorld, Social Media Congress (in Amsterdam), the Public Relations Institute of Australia (PRIA), the Marketing Executives Networking Group (MENG), the Public Relations Association of Museums (PRAM) and the Women's Presidents Organization (WPO).

Deirdre is a member of PRSA and has served as a on the Board of NJ/PRSA and the New Jersey Advertising Club. Top Rank named Deirdre among the 25 Women that Rock Social Media and Traackr recognized Deirdre as the #1 PR 2.0 Influencer in 2011.

Deirdre is a contributing editor of TechConnect, PRSA's technology newsletter. She blogs about PR 2.0 strategies and The Daily National and is the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.

Session: PR Expanded: Eight New Strategic Practices for the PR Champion