Rob Guénette
CEO, TAXI
Rob joined TAXI in 2004 as President, and has been the global CEO since 2008, with responsibility for Canada, the U.S. and Europe. In 2011, TAXI was named Canada's Agency of the Decade by Strategy magazine. Marketing magazine named TAXI Agency of the Year in 2005, and it earned Strategy magazine's Agency of the Year status in 2004, 2005 and 2008. TAXI NYC won the O'Toole Award for Creative Excellence from the American Association of Advertising Agencies in 2007 and 2008. TAXI Canada has earned Deloitte's Platinum status, qualifying for Canada's 50 Best Managed Companies seven times. Rob combines his passion for advertising, design and culture with what he calls a "blue collar" management style. An industry profile once described him as "the most outspoken and successful evangelist for making advertising that has attitude."
Keynote: Doubt
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