Language Selection English :: French
 CURRENTS 2012 :: June 10-12, 2012

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Ginny Jones, APR
Acuity Options

Ginny Jones is an accredited public relations practitioner and the President of Acuity Options, an award winning agency offering decision-makers two-way communications and branding strategies, counsel and facilitation services to improve clarity, direction and action. Ginny's work frequently involves high level transformational strategies that facilitate multiple stakeholders' insights to envision and create powerful shared mental models, work plans and brand positioning that ignite commitment and a sense of community during periods of change.

Ginny has been called, "a business communicator's communicator" and a "communications innovator" for her contributions to the public relations field. An in demand conference speaker and a former instructor to post-graduate PR students (at Sheridan & Niagara Colleges), her focus on "communications excellence" and creating trustworthy business cultures with clients has lead to multiple project awards and distinctions for clients and for Acuity Options.

Prior to starting Acuity Options in 1997, Ginny served in a variety of management roles at Rogers Communications Inc. that included editorial writing and editing, advertising, marketing, corporate communications and later, change management responsibilities for the Rogers group of companies. Highlights included designing the campaigns that resulted in Rogers' launch of pay and satellite TV and mergers in Canada and the U.S. and direct involvement in the creation of three corporate departments – creative services, marketing and finally, corporate communications.

Last spring, Ginny received the Lorelei Kilgour Memorial Outstanding Practitioner Award (Ethics) from her peers at the Canadian Public Relations Society. Ginny is presently Vice-President on the Board of CPRS Hamilton. She has served as Co-Presiding Officer for CPRS National Awards and as inaugural Mentorship Chair. She's a long-time member of International Association of Business Communicators and was involved in the early development of its award-winning Professional Independent Communications section of IABC

An avid community-builder, Ginny volunteers and does some pro bono work for her favourite nonprofits like United Way of Burlington and Hamilton, Ancaster Community Services and Temple Anshe Shalom and serves on the Temple's Vision committee.

Ginny resides in Ancaster with her husband Mitchell Levine and the youngest of their three almost grown children.

Workshop: Signs of Success: Charting the Course for a better tomorrow