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 CURRENTS 2012 :: June 10-12, 2012

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Major Brian R. Martin
Senior Public Affairs Officer
Canadian Forces — National Defence Public Affairs Office Pacific Region

Major Brian Martin is a Canadian Forces Public Affairs Officer with extensive experience in the PR world. Since 1996, Major Martin's career has seen him working in the public affairs field all over the world, including his most recent tour at the North American Aerospace Defence Command and United States Northern Command in Colorado.

With his solid combat arms background, Major Martin has been part of or led public affairs teams on numerous military operations including missions in Bosnia- Herzegovina and Afghanistan.

On the domestic front, Major Martin expanded his leadership, strategic planning and crisis communication skills during the military's support to the British Columbia forest fires in 2003, the wild fires in California in 2007 and 2008, the numerous hurricanes that hit the southern states in 2008, the massive oil spill in the Gulf of Mexico in 2010, the G8 and G20 Summits in North America, and the Vancouver 2010 Olympics and Para-Olympics.

Serving in such positions as the Senior Public Affairs Advisor and Deputy Director in NORAD and USNORTHERN Commands, Major Martin has seen the growth of social media in the United States military and was part of the implementation of social media policies and practices at both commands during his tour.

Major Martin has completed numerous professional development courses, including the Canadian Forces Officer Professional Development Program and the United States Air Force Air Command and Staff College Distant Learning Program.

Major Martin is a member of CPRS and PRSA and currently leads the National Defence Public Affairs Office in Vancouver.

Workshop: From Crisis Communications to Deliberate Planning