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 CURRENTS 2012 :: June 10-12, 2012

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Andrea Montgomery
Communications Specialist
Halton Region

Andrea has been working in public-sector communications for close to 15 years. Her communications career began with a focus on internal communications for two major, tri-ministry projects for the Province of Ontario. From there, she was part of the communications team during one of the Province’s largest change management initiatives in its history. As a Communications Specialist with Halton Region (just west of Toronto), she now focuses on regional issues, including public health communications.

Over the past two years in particular, she has led several communications strategies that have won five public relations awards, including a strategy close to her heart as a mother of three: the HaltonParents social media initiative, winner of a CPRS National Bronze Award of Excellence.

With HaltonParents, Andrea took on the challenge of persuading hesitant Public Health Nurses to embrace social media—unchartered and murky waters for many in public health. Andrea is a member of the Canadian Public Relations Society and has been invited to speak to colleagues at many distinguished local and provincial conferences.

Workshop: Managing Culture Shift — @HaltonParents: implementing a social media strategy in a culture of caution