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 CURRENTS 2012 :: June 10-12, 2012

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Sponsors

President
National Executive Committee Member
Pierrette Leonard APR, FCPRS

pleonard@cpsi-icsp.ca

Involved in the health-care field for 26 years, Ms. Leonard is currently senior advisor for national partners with the Canadian Patient Safety Institute. Ms. Leonard's background also includes social work and teaching. She joined CPRS in the early 1990s as a member of CPRS Ottawa, and became a member of the Board of Directors shortly afterwards. As a Board member, she served as French Editor of the chapter newsletter, member of the Professional Development Committee, as secretary, and treasurer for the 1994 national conference. Nationally, Ms. Leonard has served CPRS as a grader, exam development lead and as chief examiner for the National Council on Accreditation from 2000 to 2007. Being involved from the ground up in the setting of standards for CPRS has enabled her to understand the sacred trust that comes with holding any position involving the accreditation of peers, especially concerning ethics, teamwork, and relationship building with colleagues. Ms. Leonard was elected to serve a three-year term and received her FCPRS in June 2007.

Vice President & Treasurer
National Executive Committee Member
Richard Truscott, APR

richard.truscott@cfib.ca

Richard Truscott is Alberta Director for the Canadian Federation of Independent Business (CFIB). CFIB is a non-partisan, not-for-profit political advocacy organization founded in 1971 that represents the interests of 108,000 small and medium-sized businesses across the country to all levels of government.

Richard has more than 20 years of experience in public relations, communications management, and public policy. Prior to joining CFIB, he worked as Senior Public Relations Strategist with Venture Communications, one of Canada’s largest independent marketing and advertising companies, where he led a team creating public relations campaigns for companies like Toyota, EnCana, and the Forzani Group. In his current role as Alberta Director for CFIB, Richard serves as the lead spokesperson and lobbyist on behalf of the organization’s 10,000 members in Alberta. He is a frequent opinion editorial contributor to the Calgary Herald, the Edmonton Journal, and a number of daily and weekly publications across Alberta.

Richard has a diverse educational background, including a Bachelor of Arts (BA) degree from the University of Calgary, a Masters in Business Administration (MBA) degree from Queen’s University, and an Accreditation in Public Relations (APR) from the Canadian Public Relations Society.

Richard has a long record of service on behalf of CPRS, including serving as president of CPRS Calgary in 2006. As chair of the CPRS National Membership Committee from 2006 to 2009, he led the development and launch of a number of new initiatives, including the bi-annual national member survey, the Member Referral Program and the National Student Member Program. He was elected to the CPRS National Board in 2009 and currently serves as vice-president/treasurer.

Vice President and Corporate Secretary
National Executive Committee Member
Sean W. Kelly APR, FCPRS

SKelly@cnlopb.nl.ca

Sean has a Bachelor of Arts, Bachelor of Education and a Masters Degree in Political Science from Memorial University. He received his APR in 2002 and was inducted into the College of Fellows in 2009. He heads the Public Relations Department at the Canada-Newfoundland and Labrador Offshore Petroleum Board. Sean was a public relations and policy advisor to the Premier’s Round Table on Environment and Economy and to the Joint National and Provincial Round Tables Task Force on Sustainable Marine Environments and Coastal Communities. He has chaired several intergovernmental committees on environmental education and communications. Sean teaches public relations on a part-time basis at Memorial University. He was President of the Newfoundland and Labrador Chapter of CPRS from 2003-2009. Sean has received the Don Rennie Memorial Award, the CPRS Lamp of Service Award and the Silver Award of Excellence for Issues Management/Crisis Communications. He has been a speaker at several national and international conferences, including the 1992 United Nations Conference on Environmental Education and Communications (Eco-Ed). He was nominated twice for the Newfoundland and Labrador Public Service Award for Excellence.

Martine Dorval APR, FCPRS
Director

martine.dorval@oiiq.org

A member of the Canadian Public Relations Society’s College of Fellows, and holding a Master’s degree in Public Administration and Bachelor’s in Communications, Martine Dorval has accumulated 30 years of professional experience in the communications field, 12 years serving as a partner and consultant with National Public Relations and five years with Optimum-Cossette. In addition, her background includes some 10 years in strategic and operations management. Martine has also acquired considerable expertise in corporate governance and ethics, having sat on the Boards of numerous non-profit organizations and completed specialized training at the Institute for Governance of Public and Private Organizations. In 2004-2005, she served as President of Société des relationnistes du Québec (SQPRP) and Member of the Board of CPRS’s Board of Directors. She also is a former member of the Société des relationnistes du Québec’s Board of Directors (2002-2006) Her contribution has been regularly recognized by CPRS and SQPRP. Under her leadership, in 2004-2005, Quebec’s chapter won the Lutrin Award presented by the CPRS. She also is recipient of Équinoxe Grand Prize presented by the Société des relationnistes du Québec for the 35th edition of the WorldSkills Competition and recipient of CPRS Awards of Distinction for three projects: Parliamentary Institutions Bicentennial; 35th WorldSkills Competition; opening of the flagship Famous Players Paramount Theater. Actually working as an independent consultant and teaching Public Relations, at Université du Québec à Montréal, Martine has occupied the position of Director of Corporate Communications and Public Relations at Loto-Québec (2003-2008). In that role, her responsibilities included strategic planning, issue and crisis management, providing expert counsel to senior management, conducting image and public perception research, internal and external communications, digital communications, and sustainable development (social responsibility). Read more : www.martinedorval.com

Robert W. Ellis APR, FCPRS, L.M
Director
robert.ellis@gov.sk.ca

After concluding he wasn’t going to be part of the bridge crew of the star ship Enterprise, Bob Ellis embarked on a public relations career that has spanned 37 years and which now sees him contemplating navigation of the “Twitterverse.” That career has been spent in the public sector, starting with the University of Regina and, for over three decades, with various agencies of the Government of Saskatchewan. He is currently Director of Public Affairs for the Saskatchewan Ministry of Energy and Resources. Bob credits CPRS for shaping his development as a public relations professional, and has served the organization in many volunteer roles over the years, including President of CPRS Regina and Chairman of the CPRS 1990 National Conference. He joined the CPRS National Board of Directors in June 2009 and was a CPRS National Director in the mid-Nineties. Bob received his accreditation designation in 1993 and became a member of the College of Fellows in 2002. He was named a CPRS Life Member in 2010. Bob chairs the public relations advisory committee for Regina’s Wascana Centre, one of North America’s largest urban parks, and has served on the advisory committee for the University of Regina’s Certificate in Public Relations program. An avid traveller and theatre enthusiast, he counts as obsessions Shakespeare, Star Trek, the Saskatchewan Roughriders and the Montreal Canadiens. Bob holds bachelor’s and master’s degrees in English from the University of Regina, and has been “bleeding Orange” in recent years as he tries to finish his final project for a Master of Science degree in communications management from Syracuse University.

Lucie-Anne Fabien APR, FCPRS
Director

lafabien@videotron.ca

Ms. Fabien was elected to serve a third three year term in 2011. She has spent the first 17 years in public relations organizations, mostly as a manager. She worked as a consultant in PR for six years. She is now working as a Senior Advisor for the City of Montreal and teaching Management and PR at the Executive MBA program at UQAM. Ms. Fabien has been volunteering in the profession for nearly 20 years, 10 of which were in Quebec where she was President of SQPRP in 2003-2004.

Mark Giles, APR
Director

gilesm@aecl.ca

Mark Giles, APR, is the manager of stakeholder relations and communications with Atomic Energy Canada in Port Hope, Ontario. Previously, he was a senior communications advisor with the Privy Council Office – the bureaucratic arm of the Prime Minister’s Office – Public Safety Canada’s director for Vancouver 2010, communications director for the Canadian Forces Military Police and National Investigation Service, Interpol’s chief of communications in Lyon, France, and a police officer with the Calgary Police Service.

A member of the Ottawa chapter’s board of directors for more than three years, he held the sponsorship, treasurer, student and web communications portfolios. He received his APR at the 2006 national conference in Niagara Falls, where he also gave a presentation on non-traditional branding.

Raised in the Vancouver area, and having lived and worked in Edmonton and Calgary for 20 years before moving to Ottawa in 2002, he has practiced public relations and feels at home in both Eastern and Western Canada. Now a reserve major in the Canadian Forces – after previous full-time service – he teaches part time at the Defence Public Affairs Learning Centre and also writes a regular column for Blue Line, Canada’s national law enforcement magazine.

Reneé McCloskey, APR
Director

rmccloskey@rdffg.bc.ca

Reneé McCloskey, APR is the Manager of External Relations with the Regional District of Fraser-Fort George in Prince George, BC. Prior to joining the Regional District in 2007, Renee worked in a variety of sectors including local government, healthcare, tourism and economic development. Reneé joined CPRS in 1995 and was one of the original charter members of CPRS-Northern Lights, when it was formed in 1999. She has served in a number of capacities on the Northern Lights executive over the past ten years, including two terms as president. She has been a member of the National Membership and Recruitment Committee since 2007, and has twice served as a judge for the BC PR Leadership Awards. She received her APR in 2006.

Angela Murray
Director

amurray@staff.nstu.ca

Angela Murray has over 20 years experience as a public relations practitioner. Since 2000 she has provided her expertise for the Nova Scotia Teachers Union (NSTU), developing, managing and implementing public relations programs for 11,000-member professional association that represents public school and Community College teachers in Nova Scotia. Her work with the NSTU has been recognized by the Canadian Association of Communicators in Education and the Canadian Educational Press Association. She has extensive experience in the not-for-profit sector having worked for organizations that include Neptune Theatre, Clean Nova Scotia, and Discovery Centre.

Currently on sabbatical, Angela is a 2012 candidate for a Master of Public Relations at Mount Saint Vincent University, where she received her Bachelor of Public Relations in 1990. She also has a Bachelor of Arts in Psychology from Dalhousie University.

As an active member of CPRS Nova Scotia, she was co-chair of the program committee for 2008 National CPRS conference held in Halifax. A member of the CPRS Nova Scotia Board since 2006 she served as professional development chair, vice-president, president and continues to serve as its past president.

Rashpal Rai
Director

rashpal.rai@esph.com

Rashpal has over 10 years of experience in public relations and communications, primarily in the corporate sector and public-private partnerships. As public relations manager for the AirCare vehicle emissions inspection and maintenance program, he is responsible for all aspects of public relations and communications, including media, government, and community relations, and maintaining ongoing relationships with internal and external stakeholders. He has been a member of CPRS since 1999, and was a student member with CPRS Vancouver Island. He served as Treasurer for CPRS Vancouver in 2007/08 and in 2009/2011. He served as Conference Vice-Chair and Finance Chair for the CPRS 2009 National Conference – On the Edge held in Vancouver.

Rashpal also serves as Treasurer on the Board of Directors for the B.C. SCRAP-IT Program Society, a B.C. vehicle scrappage program.

A native of Victoria, BC, Rashpal graduated from Mount Saint Vincent University in Halifax, Nova Scotia with a Bachelor’s degree in Public Relations.

Lawrence J. Stevenson, APR
Director

ljstoronto@rogers.com

Lawrence Stevenson has had a varied career in the Public Relations industry. Since February 2009, Lawrence has held the role of Senior Manager, Business Transformation Communications in the Enterprise Services Cluster of the Ontario Ministry of Government Services where he leads internal communications, change management and professional development activities in information technology. Previous roles include Senior Account Manager at Torchia Communications, Director of Corporate Communications for a clinical research company, Manager, Campaign Relations for a leading Canadian charity, as well as Media Relations Officer for a leading-edge provincial health services research organization. His experience is in strategic communication, media relations, government relations, stakeholder engagement, crisis communications and issues management.

Lawrence is an accredited member of the Canadian Public Relations Society achieving the distinction in 2006. Lawrence joined the Board of CPRS Toronto in 2006 as Treasurer and was elected President of the Society in April 2007 through 2009. Lawrence continues to serve on the Toronto Board until May 2011 as Immediate Past President and Chair, CEO Awards Committee. In addition, Lawrence has volunteered as a CPRS mentor and as the Co-Chair of Judges for the Achieving Communications Excellence (ACE) Awards. He was recently honoured as the CPRS Toronto PR Professional of the Year for 2011.

Lawrence has served as a volunteer board member for various arts and sporting organizations in Toronto.

Sandra Thornton APR, FCPRS
Director

sandra@effective-business-communications.com

Sandra’s career in communications spans over 25 years - most recently as an independent communications consultant.

As Director of Corporate Communications for Stantec from 2001 - 2009, Sandra had company-wide responsibility for corporate relations, media relations, community investment, investor relations communications, acquisition communications, internal communications, policy, and ecommunications. Prior to joining Stantec, Sandra was Manager of Communications, Information & Administration Services (1996 – 2001) at the Alberta School Employee Benefit Plan (ASEBP) where she served on the senior management team and led a team that planned, developed, implemented, and evaluated strategic communication programs. From 1994 to 1996 Sandra was Associate Director, Athabasca University Educational Enterprises and from 1989 to 1994 Sandra was Client Services Director for Reynolds, Mirth, Richards and Farmer (RMRF), an Edmonton-based law firm. Sandra held various roles in Corporate Communications with the City of Edmonton from 1982 - 1989.

Sandra received her APR in 1999 and was appointed to the College of Fellows in 2011. She teaches for MacEwan University and the University of Victoria and sits on the Board of Directors of the Edmonton YMCA.